Through my research I discovered how the media theorists Curran and Seaton take a different approach from Hesdmondhalgh, in that they state that commercial success comes from having conglomerate status. However, through learning how Disney leveraged grassroots campaigns, as Loach did with eOne, I am able to investigate similar marketing methods. This may include synergetic links on a film website, such as 'behind the scenes' stories, social media and merchandise.
Your research has led you to discover that Curran and Se3aton take a different approach from Hesdmondhalgh, in that they relate commercial success to conglomerate status. However, from what you have learned about how Disney leveraged grassroots campaigns, as Loach did with EOne, you have been encouraged to investigate similar marketi8ng methods, perhaps via synergetic links from your film website, such as 'behind the scenes' stories and merchandise.
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