PLANNING: TOPLINE & BIG QUESTION

I watched a presentation by Frank Ash who is a creative consultant, in which has taught storytelling and creativity techniques to teams across the BBC and beyond. He states that it is important to focus on the audience: What will interest an audience? How will the narrative develop?

For Frank Ash filmmakers need to think about what the top line is and big question. He calls the top line one elegant sentence that sums up the story/narrative. He states that we need to make the audience yearn for more, which he portrays as the big question.

Film Distributors - Connecting films with Audiences

Having learnt from Future Learn video by Frank Ash, I decided to sign up for one of the companies other courses. The course promises to cover how our favorite films make it to your local cinema or television screen, through the film distribution process.